Meinenachbarschaft wird in die Immoscout24 Hauptanwendung integriert

Die Community Meinenachbarschaft soll bei Immobilienscout24 in die Hauptanwendung integriert werden. Sicherlich war das so geplant, auf der Cebit hat Frank Ristau denn auch präsentiert, warum überhaupt eine Immobiliencommunity Sinn macht.

Seine Hauptpunkte aus Immobilienscoutsicht; scouten=sichten :)

Warum eine Immobiliencommunity?

Ziele für Immobilienscout:

  • Aufbau und Integration einer Community mit dem Schwerpunkt „MeineNachbarschaft“ auf web2.0 Basis,
  • Community-Bildung im Beriech Immobilien
  • Unterstützung des Such- und Umzugsprozesses auf Basis User-erstellter Informationen
  • DataMining
  • Usergenerierung, Userbindung, Userlenkung, Erschließung neuer Usergruppen
  • Erhöhung TimeSpend auf der Seite
  • Schneller Markteintritt
  • Zusatznutzen für Suchende (regionale Informationen für Umziehenden und Immobilieninteressierte)
  • Suchmaschienenoptimierung (SEO) und Social Media Optimization (SMO)

meinenachbarschaft cebit

Via: Immobilienportale

Ristau

http://www.ristau.de/blog/meet-me/

Posted on March 18, 2008 in Blogs, Business, Community, Immobilien, Web 2.0

Responses (12)

  1. Webdesigner
    March 22, 2008 at 10:47 ·

    Na dann bin ich ja mal gespannt, was Immoscout da bringt. Wenn es genauso langweilig auf der Immoscout Seite, kann ich mir das nicht wirklich vorstellen, dass das ankommt. In den letzten Jahren hat sich ja nun nicht wirklich was auf der Webseite geändert. Und langweilig sah die Seite immer aus. Solche Firmen leben fast ausschließlich von einem gesundem Vertrieb, mal gespannt, wie das bei Immoscout mit ner Community endet …

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