Voice Search has a momentum and helps user searching things faster and more convenient. It is not replacing traditional search but adds a new view on how we interact with artificial intelligence. Not only weather, shopping lists, informational queries will soon see an increase via voice searches, also E-Commerce is getting ready for voice triggered shopping experiences. Let’s not wait until the day when Assistants start proactively the conversation and build actions or skills for it!
Content Marketing – With my experience of over 6.5 years in leading one of the biggest international search and content marketing teams, we can develop a surprising, entertaining and helping content strategy for your digital products. Guiding you through automation techniques and adopting existing project management methods to your company needs. Choosing the right tooling, develop topic cluster with strategical evaluation models and full support for your SEO strategy.
Product Marketing as the intermediary function between product development and brand marketing supports you on your way to user centricity. With cross-functional teams and agile methods it is easier to match product features with market needs and shorten the time to market while gaining attention.
SEO audit – Todays SEO is founded on three pillars: Technical SEO, Buzz strategies, user focussed Content. After ramping up the SEO and Content strategy for an international E-Commerce company to a 9-digit visits figure, I can support and ramp-up your competence in all 3 pillars. (AMPWA, PageSpeed, hreflang, canonical, informational architecture, high scaled GWG conform buzz concepts, keyword-cluster and content strategies, automation in SEO, etc.)
Digital Transformation is not a buzzword, it is a major function and process for companies how are entering the digital (business) age. I am not a fan of the “one big change management” approach – Better results are usually based on constant optimization steps inside a department or process.
Thoughtful Leadership: Listen, help, teach and be a lighthouse. Be more mentor than supervisor – Foster absolute expertise first. Hiring means building strong teams with a unique culture, different skills, diverse backgrounds – But you give them a purpose and a place where they love to spend most of their time from Monday to Friday. Digital work changes rapidly – agile, flat hierarchies, many different locations are just the beginning of the digital work in the future.